The He-Man Effect : How American Toymakers Sold You Your Childhood

Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian 'Box' Brown shows us how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights, bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight.